The supplement industry’s research desk.
We read every study, trial, recall, and warning letter—then tell you what actually matters for your ingredients, your claims, and your next move. So you don’t have to.
Ground Truth · the week in supplement science, regulation, and demand · free, every week
New RCTs, meta-analyses, and preprints, quality-scored
Warning letters, recalls, adverse events, NDI filings
Demand momentum, trend signals, competitive moves
Consistent evidence for strength and power.
Improving evidence for sleep and anxiety.
Early signal for stress and cortisol.
Evidence grades, regulatory radar, and demand signals for 100+ ingredients—updated weekly. The full platform is where the newsletter’s insights come from.
Search magnesium, creatine, ashwagandha…We read everything. You act on what matters.
Five minutes, every week. The research team you didn’t have to hire.